The benefits of big data for our society are vast – but a digital world also comes with challenges. Find out how McMaster researchers are driving a digital path to a more enlightened and prosperous future.
The interactive experience of live shopping is not only taking influencer marketing to the next level, it's primed to disrupt the retail industry, says one McMaster researcher.
How data science can be used to help make better health care decisions, potentially reducing costs and hospital wait times.
As institutions and individuals are swept up by the momentum of AI and all of its promises, the public tends to pay less attention to ethical aspects of the technology’s development.