The livestream commerce market is gaining momentum, and quickly. Its rapid growth could spell changes for the retail industry as a whole, says one McMaster expert.
The interactive experience of live shopping is not only taking influencer marketing to the next level, it's primed to disrupt the retail industry, says one McMaster researcher.
Three McMaster research projects have received a combined investment of nearly $1.7M over three years from the Natural Sciences and Engineering Council of Canada.