Alcohol and cannabis sales rose during pandemic, says study

A man wearing a mask is standing in front of a shelf full of wine bottles. He is holding a bottle of wine in his left hand and is looking down at it.

Sales of alcohol and cannabis spiked as COVID-19 tightened its grip on Canada in early 2020, says a study co-led by McMaster University scientists.

Researchers say sales of alcohol and cannabis surged by approximately 15 per cent over expected levels in March 2020, matching the panic buying of other consumer goods at the pandemic’s start.

Afterwards, both alcohol and cannabis sales remained consistently higher than pre-pandemic levels. Monthly cannabis sales rose by 25 per cent on average, while alcohol sales saw a more modest increase of 5.5 per cent.

Researchers from the Peter Boris Centre for Addictions Research (PBCAR) of McMaster and St. Joseph’s Healthcare Hamilton, as well as the Homewood Research Institute, identified these key trends.

“These results offer one of the first national perspectives on changes in alcohol and cannabis use during the pandemic,” said study co-author James MacKillop, director of the PBCAR and professor in McMaster’s Department of Psychiatry and Behavioural Neurosciences.

“These sales figures give us clues into potential changes in behavioural patterns and can inform planning to address mental health impacts of the COVID-19 pandemic.”

The study used information from Statistics Canada to compare 16 months of alcohol and cannabis sales, both before and after the pandemic began, comparing figures from November 2018 to February 2020 and March 2020 to June 2021.

Through the pandemic, Canadians bought $1.86 billion more alcohol than was predicted based on the pre-pandemic trend. Increases in cannabis sales were $811 million higher, nearly a billion dollars above the predicted amount, researchers say.

Notably, the contrast between alcohol and cannabis increases are in line with a separate study of self-reported pandemic-induced changes in cannabis use among Canadians by the Centre for Addiction and Mental Health.

MacKillop said the clinical significance of these findings and their potential impact on public health cannot be directly inferred from increased sales figures alone.

However, the sales figures may serve as an early warning system for more long-term clinical impacts linked to increased substance use.

“These sales data give us an opportunity to quantify the pandemic’s impacts on two of the most commonly used substances for the country as a whole,” said MacKillop.

He said his findings were complicated somewhat by the fact that the pandemic-era cannabis sales followed the first 16 months after which the drug had been legalized.

Although the predictions incorporated the rapidly expanding legal market, the pandemic may also have shifted cannabis consumers from the illegal market to legal, online purchasing, said MacKillop.

This contributed to the major increase in legal cannabis sales since March 2020, compared to the more modest increase of alcohol sales.

“It is unclear whether similar patterns exist outside of Canada, but the findings indicate the value of sales data as a strategy to characterize the impacts of COVID-19 on substance use,” said study co-author Jean Costello, director of evaluation at Homewood Research Institute.

“Although the changing landscape following cannabis legalization is a critical consideration, the availability of cannabis sales data at all is a boon for researchers evaluating the pandemic’s impacts.”

The study was published in JAMA Network Open. The research was internally sponsored by the Peter Boris Centre for Addictions Research, the Michael G. DeGroote Centre for Medicinal Cannabis Research, and Homewood Research Institute.

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